by Libby Grandy
Today’s writers are very savvy. They understand the importance of social media. Most realize that without a “platform” the wonderful book they worked on will not reach a lot of readers. For many that is all right, especially memoir authors. They are writing for family and friends. If you want others to read your work, however, they need to know about your novels, articles, website and blogs.
A platform can be large or small, depending on how much time you want to spend on creating and maintaining one. Most of us have busy lives and would like to have time to actually write. I understand that, but if you are on Facebook every day anyway, posting information about your writing life is just a natural part of socializing—rather like being at a party and casually mentioning you are a writer. Suddenly the room wants to know what you’ve written and/or published. Why? Well, I’ll tell you a secret. Everyone wants to be a writer. Everyone believes they have a book inside of them that would be a best-seller if they just had the time to write it. Now that’s a subject for another blog, but the point is: socializing can be a marketing tool that is easy and even fun. Not to mention how simple it can be—a link to a blog post people may find interesting or just a few sentences about a project you’re working on.
I socialize/market on Facebook, Twitter, Linked-In and with my website and blogs. I’m on Pinterest, but I don’t really use it. Other writers enjoy it. Whenever I post, there is always a link to Amazon and my books. Readers are curious. They may not read the kind of books you write, but they will check them out if there is easy access. A quick click on a link is best.
There is one part of marketing that too many writers ignore. It is important to brand your name. If I tell someone I’ve published several books and one is a mystery called Desert Soliloquy, I don’t expect them to remember the title (or know how to spell Soliloquy). However, they probably will be able to remember Libby Grandy.
If you type those two words into Amazon or Google, you will have all the necessary information necessary to check out my novels or any of my writing.
If authors have difficult last names to spell, they can use a pen name. I have a friend with a last name that I still can’t spell. She shortened it to the first three letters of her name and it’s now easy for her readers to remember.
All of the above should be done before a writer becomes a published author. Building a website takes time and can be accomplished while writing that first book. Using social media should just be a part of what you enjoy doing anyway. (I love Facebook.) By the time you publish your work, you will have all this in place. How much time you spend on social media is up to you.
What is most important is that you still have time to do what you love to do most—write!
Libby Grandy and her husband, Fred, live in Claremont, California. They have two daughters, three granddaughters. and five great-grandchildren. She retired from the Dean of Students Office at Claremont McKenna College. Before CMC, Libby was employed at General Dynamics in Pomona, California, acting as a liaison with state colleges and universities. She also worked several years as a consultant, conducting workshops on Behavior Modification and Stress Management
Libby facilitates a weekly critique group and belongs to the Inland Empire Branch of the California Writers Club. Her novels are available on Amazon: The Haverford Trilogy (Promises to Keep, Lydia and True Abundance), as well as a mystery set in the high desert (Desert Soliloquy). http://ow.ly/HXHE3 Libby is presently working on her new novel, The End is the Beginning. The link to her website and blog is www.libbygrandy.com, and her twitter handle is @LibbyGrandy.